Which AI should I use to run my social media?
Write captions, make graphics and schedule posts. Last reviewed Oct 27, 2026 · Scored with the general rubric
How to read this: scores are editorial estimates from public information and documented capabilities. We did not run these tools, so every score is labelled Docs-only . Prices are as reported and may be out of date.
Free for 3 channels, with AI caption writing and repurposing. Paid roughly $5 to $6 per channel.
Best for Small businesses and solo creators
Watch out Little design help.
Price (as reported) Reported: free for 3 channels; paid roughly $5 to $6 per channel per month.
Links Official site · Sources and details
Score breakdown Output quality for the job 21/30
Ease for a non-developer 14/15
Value for money 14/15
Reliability and vendor stability 9/10
Privacy and data control 6/10
Integrations and ecosystem 8/10
Momentum 7/10
Runners-up
AI-assisted design plus scheduling. Free plan.
Best for Posts that need good-looking graphics
Watch out Lacks a full social inbox and listening tools.
Price (as reported) Free plan. Pro reported at about $15/month or about $144/year. Sources vary on scope, so check canva.com.
Links Official site · Sources and details
Score breakdown Output quality for the job 21/30
Ease for a non-developer 14/15
Value for money 12/15
Reliability and vendor stability 9/10
Privacy and data control 6/10
Integrations and ecosystem 8/10
Momentum 8/10
Inbox, listening and analytics in one suite.
Best for Teams that need an inbox and reporting
Watch out Starts at about $99 per user per month. Our Hootsuite source is Hootsuite's own blog.
Price (as reported) Reported: starts at about $99 per user per month.
Links Official site · Sources and details
Score breakdown Output quality for the job 20/30
Ease for a non-developer 9/15
Value for money 5/15
Reliability and vendor stability 9/10
Privacy and data control 7/10
Integrations and ecosystem 9/10
Momentum 7/10
Compared # Tool Score Best for Evidence 1 Buffer 79 Small businesses and solo creators Docs-only 2 Canva 78 Posts that need good-looking graphics Docs-only 3 Hootsuite 66 Teams that need an inbox and reporting Docs-only