Which AI should do my outbound sales?
Find leads and send outreach automatically. Last reviewed Oct 27, 2026 · Scored with the agent rubric
How to read this: scores are editorial estimates from public information and documented capabilities. We did not run these tools, so every score is labelled Docs-only . Prices are as reported and may be out of date.
Best pick Docs-only Agent
75 of 100
Prospect data and sequences in one place. Free tier plus $49/user/mo.
Best for Small teams doing real prospecting
Watch out Needs hands-on operation.
Price (as reported) Reported: free tier plus $49/user/mo.
Links Official site · Sources and details
Score breakdown Task completion 22/30
Useful autonomy 10/15
Safety and approvals 11/15
Cost predictability 8/10
Setup effort 7/10
Maturity and availability 9/10
Integrations and reach 8/10
Runners-up
Cold-email sending at volume from $47/mo; agent credits extra.
Best for High-volume cold email
Watch out Deliverability and legal compliance are yours to manage.
Price (as reported) Reported: from $47/mo, with agent credits extra.
Links Official site · Sources and details
Score breakdown Task completion 21/30
Useful autonomy 11/15
Safety and approvals 10/15
Cost predictability 7/10
Setup effort 7/10
Maturity and availability 8/10
Integrations and reach 7/10
The clearest autonomous option: $1.50 per person contacted, no monthly fee.
Best for Hands-off outreach
Watch out You give up control of messaging.
Price (as reported) Reported: $1.50 per person contacted, no monthly fee.
Links Official site · Sources and details
Score breakdown Task completion 20/30
Useful autonomy 13/15
Safety and approvals 10/15
Cost predictability 8/10
Setup effort 8/10
Maturity and availability 6/10
Integrations and reach 5/10
Excellent lead enrichment and research workflows. Launch about $167 to $185/mo.
Best for Teams with an ops person
Watch out Someone has to build the workflows.
Price (as reported) Reported: Launch plan about $167 to $185/mo.
Links Official site · Sources and details
Score breakdown Task completion 23/30
Useful autonomy 7/15
Safety and approvals 10/15
Cost predictability 5/10
Setup effort 4/10
Maturity and availability 8/10
Integrations and reach 9/10
Compared # Tool Score Best for Evidence 1 Apollo.io 75 Small teams doing real prospecting Docs-only 2 Instantly 71 High-volume cold email Docs-only 3 AiSDR 70 Hands-off outreach Docs-only 4 Clay 66 Teams with an ops person Docs-only
Editor's note: Automated outreach is regulated (Canada's CASL, US CAN-SPAM, GDPR). Get legal advice before you send at volume. Watch list: Needle (new, 21 Oct 2026).